Sunday, September 8, 2019

Northampton Neighbor Article: TJ Baja Taco Shop

This article first appeared in the December 2018 Northampton Neighbor:


TJ Baja Taco Shop, located in the Kroger shopping center at Rayford and Kuykendall, brings a cuisine that is brand-new to our area.  Tacos, yes, but not the Tex-Mex variety we’re all familiar with.  Prepare your palate for a visit to Southern California.
Co-owner Enrique Soberanes is originally from Tijuana and owns the El Vason bar franchise in Mexico.  He emigrated with his family to the United States and settled for a time in San Diego.  They came to The Woodlands to visit relatives and fell in love with our area.  They believe this is where their dream of supporting their family as restaurant owners can come true.
The menu is very diverse but doesn’t lose focus.  A “must try” that I have found nowhere else is the marlin taco—marlin cooked with peppers and cheese.  Marlin is a very “meaty” fish, and this eats like a very tender beef taco.  The tortilla bowls (a mix of traditional ingredients in a taco salad shell) are the best seller.  They also offer baskets with fries, burritos and salads.  For the more adventurous, they offer aguachiles—raw seafood marinated in acidic juices.  They also have ceviche if you prefer your seafood cooked.  Once the restaurant gets its liquor license, they will add micheladas—Mexican beer with spices—to their offerings.
The restaurant is responsive to customer requests.  They have added carne asada, barbacoa and pulled pork to their menu as nods to local flavors.  In response to customer feedback, Soberanes elevated his queso from a menu placeholder to a delicious starter—it’s got great depth of flavor and a nice kick.  Some inventive vegan versions of tacos, tortilla bowls, and ceviche are also available.
Soberanes has been in the restaurant business for 12 years, but before that he had a 15-year career as an engineer and loves working with his hands.  He designed and built the interior of the restaurant himself.  The beautiful ocean theme puts one in just the right mood for coastal dining, and the tables don’t wobble (a pet peeve of mine)
Soberanes also owns Very Fresh Clamatos & Snacks, just up the road near El Chaparro.  They look forward to growing their business into multiple locations and a franchise.  It’s a great way to travel to the west coast without leaving home.
TJ Baja Taco Shop: 24230 Kuykendahl Rd, Suite 250, email spring@tjbajatacoshop.com     

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